Friday, February 22, 2008
Oracle Mix - bringing Web 2.0 to the Enterprise
Last year I attended the UKOUG 2007 which was a good opportunity to catch up on what’s happening in the Oracle World. At the Applications Keynote presentation given by Jesper Andersen I first heard about Oracle Mix, one of the initiatives Oracle has undertaken to bring Enterprises into the Web 2.0 space, a concept now dubbed Enterprise 2.0
Oracle Mix was built by Oracle AppsLab in collaboration with ThoughtWorks. I see it as one of Oracle’s first attempts at a FaceBook or MySpace equivalent for its customers, partners, developers and employees. The Oracle Mix strapline is Our Business is all about you, our Customers. Its purpose is stated as giving everyone a voice to help shape the future of Oracle together. Here’s what Oracle says you can do with Mix: -
Let us know how we can improve our products or how we do business. See an idea you like, vote on it or add your comments.
Get together with others around products, industries, or more. Can’t find a group you like? Start one!
Connect with other customers and get to know Oracle experts in your product area or industry.
Got a tough question, ask it. Feeling bright? Help someone and answer a question.
Share and Learn.
Learn about best practices for your product and check out new ideas being discussed by the community. Share your experiences with others through posting ideas or answering questions.
I have to say I like the way Oracle is starting to embrace Web 2.0. When I first started blogging several years ago, there were very few Oracle Bloggers around and the community was fairly fragmented and disorganised. Now it seems that with all of the collaboration and social networking tools around I’m able to interact more effectively with my Oracle peers. Apart from Oracle building effective web applications for the Oracle Community they’re also demonstrating Enterprise 2.0 leadership by building services into their applications that have Web 2.0 features and characteristics. I look forward to seeing how the community and applications grow and metamorphasise in the future.