Thursday, July 07, 2005

ProfitLogic - another acquisition by Oracle

Fresh off the back of some rather superb financial results, Oracle has announced yet another acquisition. The company being taken over is ProfitLogic a leading provider of Retail Profit Optimization solutions.

According to the Oracle Press Statement:

ProfitLogic’s software analyzes customer demand patterns to help retailers make inventory, pricing and merchandising decisions. ProfitLogic’s current customers include retailers such as American Eagle Outfitters, Ann Taylor, Bloomingdale’s, The Children’s Place Retail Stores, Famous Footwear, JC Penney, Marshall Field’s, Nordstrom, Reitmans, ShopKo Stores, and Toys R Us, among others.

“ProfitLogic’s software provides analysis that helps retailers put the right product, in the right store, for the right customer, at the right time,” said Duncan Angove, general manager, Oracle’s Retek Global Business Unit. “Our acquisition of ProfitLogic will create the most comprehensive software solution for the retail industry. With ProfitLogic’s Retail Profit Optimization software, Retek’s end-to-end retail products, and Oracle’s infrastructure software and ERP applications, we will be able to offer an integrated solution for retailers of any size and in any industry.”

For further information check out the Oracle ProfitLogic page.

I’m sure this is not the only acquisition we will see in the coming months. In an article entitled Oracle Pushes aside the doubters, Street Patrol’s Robert Walberg mentions that other potential takeover targets may be Hyperion, Siebel, BEA systems or Business Objects. I’ll be posting more discussion on these potential takeover targets in the near future. In the mean time I’d be interested to here your thoughts on Oracle’s acquisition strategy.